I Dont Hear What You Say You Clip Art
Teach Your Organization to "Only Say No" to Clipart
Years of customer relationship edifice, brand management and creative strategy are just no friction match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions of engineering and business organisation concepts. We all hold, but for some reason all of our companies' decks are chock full of clipart. The era of DIY makes it so easy. What's a brand advocate to do?
Prepare to hear rationalization from your visitor'due south clipart enthusiasts
- "Inserting prune art is a characteristic built into Microsoft PowerPoint, and Microsoft has to exist the foremost expert on how to make PowerPoint slides, and then how could information technology be wrong?"
- "One of the smartest and well-nigh successful companies ever, Google, lets millions of people every 24-hour interval find and use clipart and pictures hands. How could that be wrong?"
- "I had to use something, and information technology'due south just on this one slide, so what's the big deal? Yous are totally overreacting."
The concluding one seems to have clear logic and tin can be difficult to dispute: you can't be perfect in relationships, and one silly or awkward moment isn't going to eat away at a customer'due south trust that has been built over hundreds of positive touch points. So you and I are definitely overreacting. Or are nosotros?
Claiming the logic that we marketers are overreacting
Using clip art is like passing gas in a business organisation meeting
The first footstep to curbing the use of clip art is to convince your visitor's offenders that it'due south not just an insignificant, forgettable moment in a brand human relationship with a client. If that sales person passes gas during a customer meeting, no one on the client side of the table will stand up and shout "HEY Yous! Nosotros DON'T WANT YOUR SOLUTION! Get out!" The client would simply ignore it and acquit through it, because it'southward polite business etiquette. Only that doesn't mean it's an result without consequence that people will presently forget.
Your salesperson (and brand) volition forever take to work harder with that customer to move beyond that slight negative perception of you in social club to win deals.
Clipart is not as harmless as you think it is
Here are a few other analogous situations we've come up with. Y'all can ask your sales forcefulness these questions to bear witness that use of clipart isn't as harmless as they might think it is:
- Would you wear a crisp business organization suit while sporting enormous red clown shoes when y'all meet with a customer? Because that'due south what using clipart is like.
- Would you go to client meeting with a spaghetti sauce stain on your tie? Because that's what using clipart is like.
- Would you lot engage in very intelligent pitch with clients, still yell "HOO, HAH, BING, BANG, Bong! " when advancing to every fifth slide in the deck? Because that'south what using clipart is like.
We've prepared this (tongue-in-cheek) handout for you to utilise with your sales people to start the conversation. Simply you can't stop there.
How to curb the stench of unpleasant visuals
Yous tin't just complain and convince in guild to reduce the amount of clipart in your client communications. You need to provide alternatives. Often I've seen brands with great guidelines and vast libraries of consistent visuals, simply admission to the visuals and an understanding of how to use them properly can be hard for the daily PowerPoint user. Using the right make visuals is hands trumped past images instantly useable via a Google prototype search.
To solve the problem, we at TechTarget built a deck full of icons and visuals that are ordinarily used that included best practices. Our MIS team pushed the deck out to all of TechTarget's Function users so it would announced in the MY TEMPLATES section of the PowerPoint interface on everyone'due south desktop. No more effort to chase down what'southward available; information technology's right there at everyone's fingertips.
We also pushed out many resources to elevate the appearance and brand adherence of presentations:
- A deck with icons in different colors and sizes
- A deck with purchased stock photography that is relevant to our customer communications
- A deck with several different tables and text boxes to use as templates, already formatted to match brand guidelines
- A deck with several charts and graph options, where a user only needs to update the data in order to produce them consistently with the correct colors and formatting
We've seen a dramatic decrease in the number of off-make visuals. But the job isn't washed. We've learned nosotros accept to consistently add to the library to keep it fresh, and continue reminding people that clipart is not in anyone'due south best interest.
If anyone has attacked this outcome using inventive methods, I'd beloved to hear from you. Feel costless to leave a comment below or connect with me on LinkedIn.
brand advancement, branding, clip fine art, content, content for sales, content visualization, marketing and sales alignment, powerpoint, visualization
Source: https://www.techtarget.com/teach-your-salespeople-to-just-say-no-to-clipart/
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